Salesforce: Customer Relationship Management Software

We have already discussed in the previous post that a Customer Relationship Management software, or CRM in short as it is called, is used to manage the interactions that happen between a business house and its customers.

There are many other CRM / Customer Relationship Management software in the market , leading the show, some of the examples could be :






























Around 10 to 15 years ago, there was a trend of using on-premise CRM  where the companies using the CRM had to take care of the installation and maintenance of the CRM on the software that they maintain in-house. Then the novel way of offering the cloud based service has started.

Over the time the cloud based CRM has become the most chosen model because of the ease it offers. The organizations need not maintain their own infrastructure / infrastructure staff as everything is taken care of by the vendors. No installation is required nor do they need to do upgrade themselves.
The software is maintained on the servers of the vendors which the users just access through a browser like Internet Explorer, Chorme , Firefox, etc.

Salesforce leading the CRM market 

Salesforce is most sought after, one of the many reasons being the user friendliness that it offers. You log in, view and update the customer data, write any automation and use the product as easy as logging in to any website.

Salesforce lets you accomplish most of the work in a declarative approach. Declarative approch means making use of point and click functionality rather than writing code to get the automation done.  You need not go for a code most of the times. You can achieve your requirement just like that , with out using code !

This being a cloud-based application, you do not have to install any thing on-premise. The upgrades happen automatically by the vendor.